When it comes to boosting your position in search engine rankings, "content is king." That means that Google will improve the position your search result shows up on, based on new content that your DMO or hotel can provide!
DMOs, CVBs and hotels need to be constantly creating new content to make Google happy. Google loves new content because it helps Google stay relevant among people as a search engine. Therefore, as a company, you need to constantly have new content on your website. However, the content must be of great quality, because Google also favors high quality. The search engine market started with Yahoo! who used to provide low quality listings. Google knows that to stay as a search engine of choice among consumers, it needs to have great quality. Therefore, quantity of content is not enough. You need ot make sure that your content has great quality.